Crossing the channel by car?
Ferry or Eurotunnel are both great options with the E40 taking you to the outskirts of Bruges. 1 hour 20 mins from Calais and just one hour from Dunkirk.
From the North, the ferry from Hull is another option. 2 hours 20 mins on E34 from Rotterdam into Bruges.
Flying here?
The closest airport is Brussels. By train or car from there is 1 hour 30 mins.